You probably won’t see these long-form ads on TV, instead you’ll find them all over the internet! 2014 brought forth ads that changed the way we thought about the world around us and in one ad, made us laugh about a taboo subject! Check out my top 3 long-form ads of 2014!
“Like a Girl”
Proctor & Gamble recently took on a self-esteem issue in their new Always “Like a Girl” ad. They object to the age-old expression that is always used to express a weak or lesser form of anything with a simple question, “When did doing something ‘like a girl’ become an insult?” Even if this is just a sales pitch to sell more panty liners, it sends a great message!
“First Moon Party”
No one likes to talk about periods, but Hello Flo & production company, Hayden 5, created a hilarious take on subject making it a little less taboo. A girl’s friends are getting their periods, and she’s not. So, what else is there to do but fake it! Oh, but mom isn’t quite fooled, so she decides to throw her daughter a “first moon party.”
“Most Shocking Second A Day”
Save the Children UK partnered with UNIT9 Films to create a short ad to help raise support for the victims of the war in Syria. The video gained 21 million views on Youtube in just 5 days. It asks an important question, “What if the conflict in Syria was happening in London?”
Katlyn Ness is the Production Coordinator for Explore Media, an award-winning digital video production company headquartered in South Bend, Indiana. She blogs about the advertising, film and music industries as they relate to tv ads, web videos, industrial & commercial video, and branded films.
